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High School Student
Big Tobacco spent $9 Billion on marketing in 2014
You Are The Target
High School Student
27,000 MAINE YOUTH WILL DIE FROM SMOKING
You Are The Target
Big Tobacco
“Today's teen is tomorrow's potential regular customer.”
-Big Tobacco
89

Percent of Maine youth do not use tobacco

25

Million dollars are spent by cigarette and smokeless tobacco companies on marketing each day

7,765

E-cigarette flavors are available in the US

10

Million cigarettes are sold every minute

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“They got lips? We want them.”

- BIG TOBACCO

“Realistically, if our company is to survive and prosper, over the long term, we must get our share of the youth market.”

- BIG TOBACCO

“It is important to know as much as possible about teenage smoking patterns and attitudes. Today's teen is tomorrow's potential regular customer.”

- BIG TOBACCO

“The base of our business is the High School Student.”

– BIG TOBACCO

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Who Are We?

You Are The Target is a collaboration between Maine Cancer Foundation and the Tobacco and Substance Use Prevention Program, Maine Center for Disease Control and Prevention. Maine Cancer Foundation is committed to reducing cancer deaths in Maine communities through targeted grant funding and statewide collaboration. The Tobacco and Substance Use Prevention Program, Maine Center for Disease Control is committed to reducing death and disability due to tobacco, alcohol, and drug use among Maine people, by providing leadership, education, and creating healthy environments for all.

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